Fresno SEO Company
When it comes to search engine optimization, there’s no better company than Colorstone Marketing. Our Fresno search engine optimization team has helped hundreds of businesses in a variety of industries grow and scale their companies through organic lead generation and sales. We have a proven track record of success and we know how to get your business ranking.
Search engine optimization (SEO) is the process of optimizing your website so that you show up for keywords relating to your product or service. Even better, the keywords we target are high buying intent which means many of the people searching are ready to make a buying decision.
Fresno is a big city with a population of more than 526,000 people. This makes it an ideal place to start a business. In fact, it was ranked the ninth-best city to start a small business and with the help of our Fresno SEO company, you can scale your business to new heights.
If you’re wondering if SEO is beneficial for your company, you should know that you’re in the right city to benefit from search engine optimization. With more than half a million people in your backyard, you can guarantee that potential clients are searching for products or services that you offer every single day. If your business is at the top of the Google search engine results (SERPs), you’re going to get a significant number of those leads and sales.
Whether you own a single or multi-location business, our Fresno SEO services will help you stand out from the crowd!
Fresno SEO Services
Internet marketing and especially search engine optimization is getting more popular and more competitive than ever. Cookie-cutter approaches that used to work just a few years ago don’t stand a chance against comprehensive professional SEO that’s tailored to your industry, area, and competition.
Below are a few of the things included with our Fresno SEO services:
Detailed SEO Analysis
One of the first things we do when we start your SEO campaign is a detailed audit of your website, competition, and a variety of other on and off-site metrics. This gives a clear picture of where you stand next to your competitors and what competitive advantages you have. This information gets integrated into the customized SEO strategy we make for your business and is very useful for getting you ranking as quickly as possible.
Keyword Research
As a full-service digital agency, we perform keyword research for a variety of marketing services and especially when it comes to Fresno SEO services. Every SEO campaign involves detailed keyword research to identify the best opportunities for your business. We work the keywords into your web design and content marketing strategy to build relevance for your business and position your business as the expert in your industry.
Content Marketing
If you’ve looked into SEO for any amount of time, you know how important content is to your overall SEO strategy. Our content team plays a big role in getting your website to rank and driving traffic to your website. Each month we create high-quality content for your website that’s expertly written and positions your brand as the expert authority.
Link Building
Link building is very important when it comes to SEO in Fresno, CA. Backlinks build authority for your website, help Google crawl your website, and are one of the most important factors when it comes to ranking in search engines. Hiring a budget search engine optimization company that doesn’t understand white-hat link building is likely to get your website penalized. Fortunately, we’re experts in link building and manually building backlinks to your website through methods that are both safe and highly effective.
On-Page SEO
One of the first things we do with your website is to fix any on-page errors. This includes adding to and optimizing your existing content, fixing alt text, meta and title tags, creating and submitting your sitemap, internal linking architecture, and page speed optimization. Your website is the foundation of all Fresno SEO efforts so our goal is to make sure it’s solid.
Technical SEO
Technical SEO involves a lot of the backend stuff that you don’t see but that’s important to get right. We perform a detailed technical analysis to find and fix issues like broken links, improper code, improper sitemaps, and any other technical issues that make it hard for search engines to access and crawl your website.
What SEO Services Does Colorstone Marketing Offer?
There are several types of SEO that are all geared towards the same result – better rankings, leads, and sales. But the way you do each one is different and depends on the type of business you’re in. Below are the types of SEO services that we offer:
Local SEO
The goal with local SEO is to rank your website at the top of the organic search results and rank your Google My Business page in the 3-pack. Local Fresno SEO services can have a significant impact on your business. We’re targeting terms that people are searching for within your service area and the keywords we target are high buying intent. This means that most of them are ready to make a purchase or hire you at the moment they’re searching. We also build trust for your company with citations, posts, and reviews.
eCommerce SEO
eCommerce SEO is an excellent way to expand your business and bring your products to a national audience. At Colorstone Marketing, we optimize your website and product pages to maximize your traffic and sales. This includes conversion rate optimization, on-site SEO, technical SEO, and off-site SEO to name a few.
National SEO
Do you have a larger brand that can service a wider market? In this case, you need our national SEO services. With national SEO, we rank your business for keywords that are being searched from around the country. You’re often going up against bigger competitors with more authority than you so we create a customized strategy that’s designed to bring in large amounts of traffic while we’re building your links and authority up.
Franchise SEO
Whether you have a few locations or many locations, we’ll ensure that each location is optimized for search engines. We ensure your name, address, and phone number (NAP) information is consistent, help build reviews across all locations, and a whole lot more.
Why Is Colorstone Marketing The Best Fresno SEO Agency?
The internet marketing landscape and especially the SEO landscape is more competitive than ever. Cookie cutter, out-of-the-box SEO plans with generic content and low-quality links are not going to cut it anymore.
At Colorstone Marketing, we aren’t just another digital marketing firm. We have built our business on a reputation of integrity and transparency in everything we do. When we take you on as a client, our goal is to become an extension of your team and work with you for many years to help you grow and expand your company. Below are a few of the reasons we’re different from other Fresno SEO companies:
Measurable SEO
First and foremost, we provide you with monthly reports that show you the results you’re getting, your current rankings, and how your marketing dollars are paying off. SEO and any internet marketing for that matter are highly trackable so it’s easy to see the ROI that you’re getting from your marketing efforts.
Lasting Results
We only use white-hat SEO techniques to grow your business and establish your brand as an authority. Because of this, you’re not at risk of getting your site penalized and having to start all over. Once you’re at the top of the search engine results for your keywords, you can expect to stay there for quite some time.
Transparent Reporting
Everything we do for your SEO is constantly tracked, measured, and reported through Google Analytics, Google Search Console, and various other tracking tools. You always know how your search engine optimization efforts are paying off and our team uses this information to constantly improve your SEO strategy.
Customized SEO Strategies
It’s worth mentioning again that cookie-cutter strategies don’t work anymore. SEO services require a completely customized approach. From your web development to the content and links being built, there’s a lot that’s involved in ranking your website for valuable targeted keywords. Our Fresno SEO experts deep dive into every business we work with to create a full scope strategy that’s unique to your business but based on the fundamentals that we know get results.
100% Ownership Rights
You won’t see many large agencies talking about this one because it’s something they don’t want you to know. But many digital marketing agencies actually own the website you pay them to build and they own the content they add to your website. If you ever cancel service, you lose all of the work you’ve done and you have to start over. With Colorstone Marketing, this is never something you have to worry about. You own your website, the content, and any other work that we do for you.
Frequently Asked Questions
Local SEO is the process of optimizing your local business website and Google My Business page so that you show up for high-value keywords within your local service area. For example, if you owned an HVAC business in Fresno, you want to show up first when people are searching for things like: “HVAC near me”, “AC repair Fresno”, “Emergency HVAC service”, etc.
The people who are searching these terms have two things in common:
- They’re in your service area
- They’re ready to hire someone to solve their problem and they’re going to call the first company that shows up on Google search results.
With local SEO, our goal is to rank you for terms like these since they will result in consistent leads and sales for your business.
Every business can benefit from local SEO. We work with many home service businesses like pest control companies, heating and cooling companies, electricians, and other home service businesses. However, any business that services people within a local area should absolutely be investing in local SEO. You can bet your competitors are already investing in SEO so you want to start closing that gap as soon as possible.
Local SEO costs depends on a variety of factors. The most important being the size of the city(s) you service, the competition, and complexity of your campaign. For an exact quote and free proposal, fill out this form and one of our Fresno SEO experts will contact you directly.
White-hat SEO is simply the process of doing everything for your website’s SEO within Google’s terms of service. This means natural link building, high-quality content, and avoiding any practices that have been flagged as spammy or against the search engines terms of service.
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