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HVAC SEO: Search Engine Optimization For Heating & Air Companies

When it comes to HVAC SEO, the expert team at Colorstone Marketing knows how to get you results. Our team specializes in SEO for heating & cooling companies. From our expert content writing to website design that converts, we can help you scale your HVAC business.

Give us a call or book your free consultation to learn exactly how SEO can impact your bottom line.

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HVAC SEO Services

If you’re Googling for “HVAC SEO” then you probably have some understanding that the guys who rank at the top of Google get consistent leads every day. And you want in!

Outranking your competition is a game-changer for HVAC contractors and pretty much all other local businesses. When people search for a service like “air conditioner repair in [city]”, they call the top businesses that show up. If that’s you and you answer your phone, 99% of the time you’ll get the sale and acquire a customer for life.

But what is HVAC SEO really and can Colorstone Marketing help you? Yes! Below we’ll show you what heating and air conditioning SEO is, why some companies fall short, and how we’re able to produce consistent results for our clients through high-quality search engine optimization. 

Let’s get right to it…

What Is SEO For HVAC

In short, HVAC SEO (Search Engine Optimization) is the process of optimizing your website, content, and Google My Business page to get you to the top of Google in your local market. We don’t optimize for just any terms though. The goal is to make sure your business shows up when people search for terms specifically related to your HVAC services. The people searching these terms are the ones who are in your area and ready to sign up for a service.

To accomplish this, we do a lot. We optimize your site for speed, conversion rate optimize your site (so people actually fill out your lead forms and call your company), write targeted content, and build links to name a few things. When done properly and by a company that knows what they’re doing, you can expect your phone to ring like crazy.

What’s Included In HVAC SEO?

Okay, how does SEO for HVAC contractors really work and what does our team do when helping you with your campaigns? First, if you have an internet marketing company already, we can work alongside them to help increase the results of the campaigns you’re already running. But, regardless of whether or not you have a team, below are the primary steps carried out with local HVAC campaigns.

Google My Business Optimization For HVAC

Your Google My Business (GMB) page is a critical part of all HVAC SEO campaigns. This is the page that shows up just under the map when you Google terms like “furnace repair in Austin, TX”. This section is also sometimes called the “map pack”.

Your GMB page contains the name of your business, services, reviews, and links to your website as well as a click to call button. Most of your local clients will call through your GMB page so it’s critical for local SEO.

If you don’t already have one, don’t worry. When you hire the professionals at Colorstone Marketing, we’ll set up your GMB page, fully fill out all information, ensure that your business is in the right category, and even help with review management services to get more reviews.
If you do already have a GMB page, then we’ll optimize your existing listing to help you achieve top-level results and get your phone ringing faster.

Ready To Get Started?

Speak with one of our experts and learn how digital marketing can help you expand your business.

Competitive Analysis

Competitive analysis is the process of taking a close look at the competition in your area to see how you stack up against the top three competitors. Every Colorstone Marketing competitive analysis involves the top keywords for your service area, current rankings of your competitors vs you, current website traffic, website speed, comprehensive site audits, and a whole lot more.

During the analysis, we discover why your competitors are currently winning in the search results, what they’re doing, and we find any weaknesses in their SEO strategy. From there we create a plan so that your business wins and gets tons of phone calls and leads flowing into your funnel.

On-Site Optimization

Your website is like the foundation of your home. It’s critical to the support and success of all SEO efforts. With that said, our team of on-site SEO experts performs deep crawls of your website to find and fix things like:

  • Slow pages
  • Broken links
  • Missing title tags and meta descriptions
  • Improper redirects
  • HTTP and HTTPS versions of your site
  • Orphan pages
  • And a whole lot more

In addition to fixing these elements, our experts also go through your website and optimize for conversions. What this means is that we deploy practices that we know convert more of your website visitors into new, high-quality leads. How do we know this stuff works?

 Because we run tons of Google Ads and SEO campaigns that provide us with conversion rate data. And we use everything we have learned for your benefit to help you get more business.

HVAC Content Writing & Optimization

If you’ve looked into search engine optimization for any length of time, you’ve probably heard the phrase “content is king”. That’s because Google’s whole job is to match users with the best piece of content.

In local SEO, your content consists of your service pages, service area pages, and blogs to name a few. When these pages are done well, they establish your website and business as an authority in the HVAC space and build local relevance for your business.

At Colorstone Marketing, we optimize your current pages for the appropriate keywords and create new content each month. New content published on a regular basis forces Google to crawl your site more often and it’s well known that this regularity gets rewarded with higher rankings.

Local Link Building

Right up there with fresh, unique content on your website are backlinks. When another website links to yours, this is like a vote from that website that your website is trustworthy. Google loves these trust signals and the more high-quality links you have, the better. 

Our team uses a number of white-hat strategies to build links to your website. The most common ones are submitting your site to relevant industry directories and writing guest posts on high-authority websites. Fresh content and quality backlinks are huge in the success of your heating and air SEO success. But it’s hard to execute this step so many companies attempt to take shortcuts. With us, you can be sure that it’s being done properly. 

Local Link Building

Like national SEO services, SEO services for HVAC contractors ensures that your business shows up on Google when local homeowners are searching for heating and cooling services. With that, our team does a number of things to ensure your local SEO is correct. 

This includes checking citations to ensure they’re consistent across the internet. Citations are mentions of your business’s name, address, and phone number. For example, Facebook, Yelp, Google My Business, and Angi’s List are all citations. If yours aren’t consistent, it creates conflicts because Google doesn’t know where you’re actually located or which phone numbers are correct. If there are any inconsistencies, we find them and clean them up for you. 

We also look for new citation opportunities to ensure your business has more than your competitors. 

We talked about optimizing your Google My Business page above already but this is also a huge component of local HVAC SEO. We ensure your page is in the right category, filled out properly, and a whole lot more. 

Website Speed Optimization

Does your site take longer than 3 seconds to load? While it’s not a massive factor in how Google ranks your site, it is a factor. Additionally, the longer your page takes to load, the more people bounce before getting to your content. In terms of local businesses, this means fewer leads, sales, and lifetime customers.

How do we solve this? Our team goes through your website and optimizes images, defers third-party scripts, and leverages all of the best practices to ensure your site loads lightning fast on all devices.

Review Generation & Management

You’re doing great work in your community with expert HVAC services. But does your website and Google My Business page accurately reflect the quality of your work? 

Colorstone Marketing’s review management service will help you get more reviews for your Google My Business page, Yelp, and other popular platforms. We monitor your online reputation and ensure that your business is always showing up in the best light possible. 

Monthly Google Analytics Reports

We know that you need to know if you’re marketing’s working. And as experts in SEO for HVAC companies, we’re proud of the results we achieve. Our team is constantly testing, monitoring, and making sure that you’re getting SEO that works.

Each month we send you reports with your Google Analytics, Google My Business analytics, phone calls, and customer activity on your website. Our reports are easy to understand and our team is always just one phone call away if you need help understanding any of the numbers.

Dedicated HVAC SEO Team

With all of the elements involved in successful SEO campaigns, you can see that it requires a team. Fortunately, at Colorstone Marketing we have expert content writers, link builders, GMB specialists, webmasters, designers, and a whole lot more. Our dedicated team gives you the freedom to focus on growing your business and let us handle the rest.

Why Is SEO The Best Marketing Strategy For Heating & Air Companies?

Every month there are hundreds of thousands of searches for HVAC services. And most of these searches are performed in towns just like yours. If you’re not showing up on page one of Google for your services, you’re losing money and market share.

SEO for HVAC companies is an ideal way to get a consistent, sustainable inflow of new customers that will become lifetime clients for your business. When your SEO is done right and you’re showing up at the top, it’s like having an all-star salesperson that works for you 24/7 and manages to get in front of potential clients exactly when they’re searching for your services.

What It Takes To Outrank Your Competition With SEO

When you want to outrank your competitors, it takes a multi-pronged approach. You’ll need: technical SEO (website speed, site architecture, HTTPS, schema markup, etc.), on-site SEO (good content, internal linking, new content, etc.), and off-site SEO (backlinks, citations). Fortunately, we do all of these as part of every comprehensive HVAC SEO plan.

1. Tracking & SEO Audit

Tracking your numbers is fundamental in search engine optimization. You’ve heard the saying “what gets measured gets managed”. The saying couldn’t be more true than when it comes to your digital marketing. We establish proper performance indicators, install tracking to measure visitors, sources, phone calls, and lead forms, and ensure that we’re always improving these numbers.

SEO for heating and air companies requires you to jump past your competition to climb higher in the ranks. In order to do this, we have to beat your competitors which are seen as better optimized than your site in Google’s eyes. Clients often ask us how much SEO they need and how long it will take.

Those are great questions but in order to answer them, it requires a detailed analysis of your area and the competition. Give us a call or fill out our quote form to get your analysis today. We can provide you with an actual, real plan for what it would take to beat your competition.

2. Technical SEO on Your HVAC Website

Technical SEO is the foundation of all your SEO efforts. It begins with the analysis of your website and then fixing your website to ensure that it’s optimized from a technical perspective. In other words, here are a few of the things we do:

  • Fix broken links
  • Fix orphan pages
  • Ensure proper title tags are on every page
  • Speed your site up
  • Adjust the internal linking of your website
  • Remove/redirect useless pages
  • And much more!

There’s so much involved with technical HVAC SEO that it’s impossible to cover here. The point is that your site needs to be perfect so that Google can crawl each page and know what it’s about. If these things are not in place, it doesn’t matter how many guest posts you publish or how many blogs you write, your site will not do as well as it should be.

3. Local Content Creation

We encounter lots of business owners who have either published blogs themselves or hired a lackluster SEO company that has written blogs with no real strategy behind them. When we talk about local content creation, we’re not just writing to write.
Instead, we create local landing pages based on keyword research and data. Additionally, when we write blogs, we write them for a purpose. Local business blogs exist for two reasons:

  1. To provide location relevance
  2. To provide topical relevance

So when we write a blog post like “10 tips to keep your Houston home cool this summer” we’re telling Google two things. First, the website is about HVAC (topical relevance). Second, it’s in Houston (location relevance).

4. Offsite SEO & Google My Business Optimization

When it comes to offsite SEO, there are hundreds of factors that influence your SEO success. In fact, a significant amount of the results your get from your SEO efforts depend on what you do off of your website. One of the biggest offsite SEO factors is links. However, simply pointing links to your website is not enough anymore. These days, you have to be far more strategic when you’re building links and keep everything white hat.

This means that your link building has to be done with high-quality, real websites that have a reason to link to you. Blog comments and spam links no longer work. At best, Google ignores those links, at worst, it could result in your website being penalized. The way to build quality links for your website is by creating high-quality content that other websites want to link to. You can also answer queries for journalists who will link to you as a resource in their articles. No matter how you slice it, these days link building takes time and effort.


When done properly, there is no other marketing channel that produces a higher return on investment. Think about it, you probably scroll past the ads most of the time right?

Ranking your website at the top of the Google search results for terms like “air conditioning repair” in your city is an enormous opportunity.

The people who are typing this search into Google are:

  1. In need of services right now.
  2. In your city and looking for help.
  3. Don’t already have a company they work with (so you can get these new clients and keep them as satisfied customers for many years)

Other benefits of HVAC SEO services include:

  1. You’re not paying per lead.
  2. You’re getting exclusive leads (clients calling YOU directly)
  3. It’s significantly less expensive than typical PPC and Facebook ad campaigns.

This is a great question and we hear it all the time. First, how long it’s going to take depends on the competition in your service area. If it’s highly competitive, it’s going to take longer and cost more money. If it’s less competitive, then it’ll take less time and cost less money. For your own personalized quote and timeline, give us a call or fill out our contact form. We’ll review your current website, SEO, and competition to tell you exactly what it’s going to take for you to be the #1 business in your service areas. 

SEO is significantly more difficult than it was even 5 years ago. And the strategies used are not the same for every industry. At Colorstone Marketing, we work with tons of HVAC companies and have a team of industry experts to write your content, optimize your website, and build links. Our HVAC team focuses exclusively on SEO for HVAC companies and knows what works. 

Don’t make the mistake of hiring a generalist company or, worse even, trying to do it yourself. If you’re not an expert, you could do more damage than good to your website. If that happens, it’s going to cost 2-3x more money to fix the damage and get your site back on track. 

Colorstone Marketing offers the most comprehensive SEO services for heating & air contractors. We include literally everything required in order to get your website to the top of the search results in your area. 


  • On-site technical SEO
  • Competitive monitoring 
  • Expert SEO strategy 
  • Industry expert content writing 
  • Offsite white hat link building 
  • On-page SEO optimization 
  • Conversion rate optimization
  • Google My Business SEO 
  • And much more! 

On the surface, it may seem like you can do SEO on your own. But to an SEO expert, when we hear this question it’s kind of like asking, “Can I be my own attorney?”. The answer is yes, but are you going to get the results, and do you actually have the time (years) it takes to learn a new skill set? If not then you’re likely to damage your website and your reputation with Google and other search engines. If this happens, it’s going to cost you 2-3x more money to reverse the damage and get your website ranking. 

This is one of the many reasons that you’re better off hiring a professional HVAC SEO services company. An expert is going to get you far better results so that your actually making money and you can focus on installs and repairs. SEO is an investment, not an expense and when you partner with Colorstone Marketing, you can track your revenue, leads, and rankings to see how your SEO is paying off at every step. You’ll also get Google Analytics reports every month!

Not usually. However, we often get clients with websites that require conversion rate optimization. In this case, depending on how your site is built, we may have to use some lightweight coding. But 99% of the time this isn’t necessary. 

At Colorstone Marketing, we create a personalized plan specifically for your HVAC business. We don’t throw out cookie-cutter solutions at a standard price because we know that you’re not going to get results that way. Additionally, the cost varies depending on how competitive your area is and how much work is involved. Generally, our campaigns are anywhere from $2,000-$5,000+ per month. For a custom quote or to get your free SEO strategy, fill out our contact form or give us a call today. 

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