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Bakersfield SEO Company

Search engine optimization is one of the best ways to grow your business with free traffic from Google. And when it comes to Bakersfield SEO, the experts at Colorstone Marketing are the best SEO agency around. We’ve helped hundreds of businesses just like yours grow through organic lead generation and sales with SEO.

Search engine optimization (SEO) is the process of optimizing your website so that you rank for valuable keywords relating to your products or services. This results in large amounts of traffic to your website from people who are looking to make a buying decision now or in the very near future.

Bakersfield, CA has a population of almost 380,000 people which means that your local business has a very large market to serve. If you’re wondering if Bakersfield SEO services can benefit your business, you can rest assured that they can. With a population as high as Bakersfield, people are searching every single day for products and services that you offer. If your business is at the top of the search engine results (SERPs), you can bet you’re going to get most of those leads and sales.

Whether you own a single location or multi-location business, our Bakersfield SEO company can help you grow and scale your business with organic traffic. Click the button below to book your free SEO consultation.

To learn more about our local SEO solutions and how they can help your business, book a free consultation with one of our marketing and SEO experts.

Bakersfield SEO Services

Digital marketing and especially SEO in Bakersfield have gotten more and more competitive over the years. The old cookie-cutter approach to SEO doesn’t work anymore. Every campaign we build for you is customized for your business, area, industry, and level of competition. 

Here are a few of the things included with every Bakersfield SEO campaign:

Local SEO

Comprehensive SEO Analysis

One of the first things we do with every SEO campaign is to perform a detailed analysis of your website, the competition, and many other on and off-site factors. This analysis gives us a clear picture of how you stack up against your competitors and what competitive advantages you have.

Additional parts of the analysis include: 

included with every local seo package

What's included in SEO for bakersfield businesses?

Comprehensive SEO Analysis

Every SEO campaign, to be effective, must start with research. The first part of that research revolves around figuring out how you stack up against the competition. Our team performs a deep dive into your website, Google My Business, and other online properties to determine where your strengths and weaknesses lie. 

Keyword Research

Keyword research is a critical part of a successful SEO campaign. Our experts perform thorough keyword research to identify your current keyword rankings, the best keywords for your business, and what the competition is for each one. From there we create a content plan targeted at ranking you for those keywords.

Content Creation

Content is king when it comes to driving traffic to your website and ranking you for valuable keywords. Fortunately, we’re an SEO company and have a team of writers that craft professionally written content for your website.

Link Building & Off-Site SEO

Link building is arguably the most important part of a successful Bakersfield SEO campaign. And you can’t build just any backlinks to your website. The links we build are all white-hat, high-quality, and come from real websites that we find through manual outreach. These links pass authority onto your website and play a major role in how well you rank.

On-Site SEO

With every SEO campaign, we start with making changes to your website first. This involves things like site speed, title and meta tags, internal linking, adding to/fixing existing content, conversion rate optimization, and a whole lot more. Your website is the foundation of all SEO efforts so on-site SEO is an important first step.

Keyword optimization

Writing content is only the beginning. When we create content, whether blogs or pages on your site, it’s always a part of the overall strategy. We make sure your content is about topics people are searching for and make sure it has the proper keywords and subtopics within the content. This includes not only the words we want to show up for but synonyms and related terms as well.

Title optimization

Captivating titles get people to click on your page when it shows up. We also make sure our target keyword is contained in the title. In addition to great titles, we take the time to craft well-written descriptions designed to encourage more people to click on your listing.

Content & content updates

Publishing new content and regularly updating your content is key to keeping your results on top. We update your content several times throughout the year and republish to ensure you always have the most relevant and timely information on your site. Google loves this and it’s proven to help rankings.

Image alt tags

Google can’t see what your pictures are so it’s important to include relevant alt text on every image. We go through your entire media library and add proper image descriptions to each image on your site. When the images are relevant to the topic being covered by your page, they increase the value of that page. When there’s no alt text, Google basically ignores them making them far less valuable.

Technical SEO

Technical SEO goes hand-in-hand with on-site SEO except that it’s mostly backend technical stuff that you won’t necessarily see. We perform a detailed analysis and crawl of your website to check for errors like broken links, orphan pages, improper sitemaps, and more. Then we implement and fix these errors to ensure that your website is crawlable and indexable by search engines. 

What Bakersfield SEO Services Does Colorstone Marketing Offer?

We have worked with hundreds of businesses in various industries and markets. There are four distinct types of SEO and we can help you with each. Here are the four types of SEO: 

Local SEO

Local SEO is designed to rank your website and your Google My Business page at the top of search engines within your local market. These keywords are incredibly valuable because the people searching for them are within your service area and are often ready to make a buying decision at that very moment. We build your local SEO presence through content, links, citations, and reviews to name a few things.

eCommerce SEO

ECommerce SEO is designed for companies that sell products online. We work with many eCommerce businesses to drive hundreds of thousands of visitors to their websites every single month and increase their sales significantly. With our e-commerce search engine optimization Services, we optimize your website, sales pages, and create high-value content to build your website’s authority.

National SEO

National SEO campaigns are ideal for businesses that are not location restricted. With our national SEO Services, we rank your business for keywords that are being searched for on a national level rather than a local level. This means there is often a much higher volume of traffic and big opportunities to scale. 

Franchise SEO

Whether you have a single location business or multiple location franchise, we can ensure that your locations are all properly optimized for their individual service areas. Our SEO experts will ensure your name, address, and phone number (NAP) information is consistent and get you more reviews across all locations. 

Why Choose Colorstone Marketing For Your Bakersfield SEO Company?

Digital marketing is far more competitive than it used to be. When your business is ranking at the top of search results, it’s the equivalent of having a store on the busiest corner in Manhattan. Your building on that busy corner is guaranteed to get high volumes of foot traffic and sales. With your website, your visitors are like the foot traffic going through that busy building. But more businesses have realized the value of online marketing and are working hard to claim that digital real estate. All that to say that you can’t run your business and run your own marketing. It’s far more complicated and you need a team that does this every day. 

At Colorstone Marketing, that’s exactly what we do! Our team becomes an extension of your team and we create a custom-made marketing plan that’s perfect for your business, budget, and the competition in your industry.

Here are a few more reasons to consider us: 

Measurable SEO Results

One of the biggest benefits of search engine optimization is that you can clearly track the results you’re getting from everything you’re doing. We track your most valuable keyword rankings, clicks, conversions, and a whole lot more so you can see exactly how your marketing dollars are paying off. 

Lasting Results

With SEO, you’re ultimately investing in and building YOUR own asset. That’s why we only use white-hat SEO techniques that build your authority without the risk of your site getting penalized and having to start over. Once your website authority is built and you’re at the top, you’re likely to stay there for a long time. 

Transparent Reporting

We make it a priority to provide you with clear reports that contain all of the metrics you care about in a simple, easy-to-understand format. Your project manager is also always available to answer your questions so you’re never in the dark and always know how your marketing is paying off. 

Customized SEO Strategies

It’s worth repeating here that cookie-cutter marketing strategies don’t work. This is especially true when it comes to search engine optimization services. Every Bakersfield SEO campaign we work on starts with a lot of research that’s used to create a customized plan for your website and SEO.

100% Ownership Rights

You won’t see this on a lot of marketing company websites because the truth is that many companies will own your website and the content they add to it. If you ever cancel services with them, you’re stuck starting from scratch. With us, you never have to worry about that. You always own all of the work that we do for you – whether it’s a website we build for you or SEO content we add to your website. 

Work With The Best Bakersfield SEO Company

At Colorstone Marketing, we understand what it takes to rank your website. From the SEO strategy to our SEO team, we make sure your experience is top-notch and that you get the results you deserve. Our professional SEO services are above and beyond most Bakersfield SEO services. We become an extension of your team and our goal is to work with you for many years and help you grow your business to new levels. For a customized proposal, call us now or book your marketing consultation call.

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Still have questions?

Ready to build your brand or advance your career? Get in touch with us to talk about your needs and see how our team can help.