Google PPC Advertising
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Google Paid Advertising Services
PPC, or pay-per-click advertising is one of the best ways to target your audience. With PPC, we can put your offers in front of a targeted audience when they’re ready to make a purchase.
There’s no other form of advertising that lets you do this. Further, we can track your campaign results in real time, making adjustments as we go. You can’t do that with billboards, print ads, or any other form of traditional advertisements.
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Why Pay-Per-Click Advertising?
1. Its faster than other forms of advertising
With PPC advertising, we can get your campaigns live in just a few days. From there, we can make adjustments in real time to improve your ad performance.
With other forms of advertising, its a much longer cycle to get started and the feedback loop takes a month or more in many cases. With PPC, you can put your offers in front of the right people, at the right time.
It’s common to begin seeing increases in your website within the first week of beginning your campaign.
2. It’s cost effective
PPC means pay-per-click. This means you’re only charged when someone actually clicks on your ad and displays interest.
Compare that to a print ad, billboard, or commercial where you pay for impressions whether people are interested or not. It’s an extremely cost effective way to put your ads in front of people and keep them away from people that are never going to purchase from you.
3. You can track results
How many people saw that billboard last month? Who knows. With PPC advertising services, we know exactly how many people saw the ad, clicked on the ad, and purchased from you. It’s trackable in real-time and we can change strategies at the drop of a hat if we need to.
We can also A/B test ads, placements, and ad copy. Results tracking is incredibly valueable and we leverage that information to improve your ads constantly.
Why Work With an Agency?
Google Pay-per-click advertising is complicated and takes both time and money to learn properly. Most business owners that try running their own ads with Google end up burning their money, spending more than they wanted to, and getting few or even no conversions on their site.
When you work with an agency, we have staff that do this all the time. It’s literally their job to do this all day, every day. They also work with a variety of clients in a variety of industries. They know what works, what the best practices are for each industry, and more importantly, how to get conversions.
When you’re trying to learn Adwords and run your business, you just can’t compete with the professionals.
An alternative is hiring someone in-house and training them to run your ads. You could do this but consider this – you’re now down and employee, have payroll, benefits, and insurance you have to carry for that person.
With an agency, we handle everything for you. There’s no training an employee, no benefits, and no headaches. It’s a turnkey solution that’s completely hands off so you can focus on what you love doing.
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