Local SEO Services
Local SEO services have become complex over the recent years. There’s a variety of factors that influence where you stand in the search rankings that aren’t as black and white as you might think. Fortunately we work with dozens of local businesses on improving their flow of leads and position in search engines.
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Local SEO Services
Local search engine optimization is the process of optimizing your website in a way that makes it easier for search engines to read and more visible on the web.
It’s not a cookie cutter strategy that’s the same for every business. In fact, its a custom strategy designed by highly skilled SEO’s specifically for your business.
Local SEO is ideal for businesses that sell products or services and have one or more locations. This strategy is ideal for businesses that want more local exposure and organic leads and calls.
How Local SEO Works
Local SEO is a comprehensive process that takes hands on work. It can’t be done without a team that knows exactly what they’re doing.
You’ve likely seen SEO companies that offer packages for a few hundred dolalrs a month. This, unfortunately, doesn’t work.
There are hard costs involved in SEO. There’s tools required, writers, skilled SEO’s, and strategists needed to do it effectively. When a company charges such low amounts, this simply doesn’t leave enough money to do the job. So you end up with meager articles posted a few times a month and the company keeps the rest of the money. No planning goes into it, nobodys building back links, and nothings happening. It’s a major disservice to the business owner because it wastes your time and money while your competitors are gaining or surpassing you.
Below we’ll discuss a few of the factors that go into local SEO done properly.
Local keyword research
Well thought out keyword research is the basis of every SEO plan. Whether its national or local, it doesn’t work without the right keywords.
Simply put, keywords are the words that people are searching for when they type things into Google, Bing, and other search engines. We use tools that show us what people are searching for and how many people are searching for them each month.
With this information, we create content that answers those questions/queries.
For local SEO, these terms may be things like “attorney in Modesto” or “Modesto sporting goods” and things like that. Often the town, city, or state is included in the query because its where the person searching is located.
Local SEO is all about showing up when someone searches for a term related to your business, from a local location. It’s extremely important for businesses because these are the people who live near you and can actually come to your shop or use your service.
Google my business set up and optimization
When you search for local businesses, you’ll see the three top listings served under the map at the top of the page.
Those three listings are Google My Business pages. Those listings are the ones that also get the majority of the phone calls, leads, and business.
We set up and optimize your Google My Business page as part of your package. If you don’t already have a business page, we’ll help you set one up.
Once it’s live, we completely optimize your listing.
We don’t just optimize with the basic information either. We add photos and multimedia items you provide. We also add plenty of optimized content to your listing to give you a boost in the rankings.
Optimizing your information on other local sites
We submit your business information to dozens of local sites including: Bing, Yelp, CitySearch, Apple Maps, Ezlocal, and a variety of other websites.
For each of these sites we submit your business name, address, phone number, and a description of your business. These are called local citations and the more you have, the better.
On-site optimization for you local website
One of the early steps we take in the local SEO process is to run your website through a variety of on-page SEO tools and site auditing software. This tells us exactly what you have and what you’re missing on your website. Some of the things we often discover on local websites are:
- Missing title tags
- Improper site structure
- Missing meta descriptions
- Duplicate title tags
- Lack of proper keywords in the body
Those are just a few of the issues we run into which probably doesn’t mean a whole lot to you because its technical. But these are metrics that search engines pay attention to and it’s important to get all of these items properly optimized. Fortunately, we perform all on-site optimizations for you.
We go through your site with a fine toothed comb to find the on-page elements that are out of order and we fix them.
Name address phone number is what NAP stands for.
This is the process of submitting your name address and phone number information to directory sites and other business websites. When we submit this information for your website, it gives you citations. these are also referred to as local citations.
Essentially what these are is a record of your business information stored on other websites around the internet. Google crawls these websites and verifies that your name address and phone number information is accurate.
The more of these local citations you have the better. They’re a ranking factor in Google Maps as well as helping your organic local listings in the search results.
At Colorstone Marketing, we take the time to build local citations with proper name address and phone number. We also clean up citations which are not accurate in order to improve your local search rankings.
Additionally, we ensure the proper NAP information is included on your website.
Local content writing
As you’ve probably heard, content is King. This is especially true when it comes to ranking for search terms both on a national and local SEO level.
However, writing content yourself can be very difficult.
To produce quality content takes time to actually sit down and write the content, the ability to write in a conversational tone, and knowledge of on-page SEO.
Fortunately, you don’t have to worry about this when you hire us.
We use our dedicated technical writers to produce content for your website. All content is completely original to your website, based on keyword research, and designed to make your website show up when potential clients are looking.
Every piece of content we put on your website is part of a greater strategy. We use the proper markup, article structure, conversational tone, as well as make topics engaging and understandable for your audience.
There are multiple elements to the blanket term “SEO” which all need to be in check. Both on-page and off-page SEO have to be used.
But what is on-page SEO?
Just like local SEO, on-page SEO has its own set of technical rules that you need to follow in order to be successful.
We handle all the on-page SEO stuff for you. Below are just a few of the things included…
Keyword optimization: Writing content is only the beginning. When we create content, whether blogs or pages on your site, it’s always a part of the overall strategy. We make sure your content is about topics people are searching for and make sure it has the proper keywords within the content. This includes not only the words we want to show up for but synonyms and related terms as well.
Title optimization: Captivating titles get people to click on your page when it shows up. We also make sure our target keyword is contained in the title. In addition to great titles, we take the time to craft well written descriptions designed to encourage more people to click on your listing.
Content & content updates: Publishing new content and regularly updating your content is key to keeping your results on top. We update your content several times throughout the year and republish to ensure you always have the most relevant and timely information on your site. Google loves this and its proven to help rankings.
Image alt tags: Google can’t see what your pictures are so it’s important to include relevant alt text on every image. We go through your entire media library and add proper image descriptions to each image on your site. When the images are relevant to the topic being covered by your page, they increase the value of that page. When there’s no alt text, Google basically ignores them making them far less valuable.
Personal account representative
There’s nothing more frustrating than calling and being unable to get in touch with a real person when you need help of have a question.
With every SEO package you get a dedicated account representative that’s there to take your calls and emails. Your representative gets to know you, your business, and your goals.
From there they can advise on the best steps to take and the appropriate timelines.
We study your competition to see what it’s going to take to beat them and keep you updated on the progress as we move forward. If you don’t have any current marketing, that’s okay. We are a full service marketing agency and we’ll help you create a plan that’s based on experience.
We can work within your budget, timeline, and industry to get you the best possible results.
Monthly traffic reports
Website visitors are the thing SEO is aiming to increase because more traffic equals more calls and leads when done properly. Each month we’re closely monitoring your traffic and adjusting our strategy if needed to produce the best results.
Monthly Google My Business reports
Similar to monitoring your traffic, we pay attention to your GMB visitors and send you a report of that as well.
How local SEO can positively impact your business
Did you know that 30% of mobile searches are related to location and 72% of those who did the search visited a local business?
Local SEO is the most important factor in getting those people into your business. Even if you’re running ads for those search terms, having your business as the top ad spot, top Google Maps, and top organic means you’re dominating and likely to get the lion’s share of that traffic.
There’s a reason companies like Yelp, Thumbtack, and Homeadvisor target local terms. They want the organic visitors so they can sell you the leads. They’re using local SEO as their strategy and they’re making billions which shows you just how well local SEO can work.
By optimizing your businesses local site, you can climb to the top and get the leads directly into your business. And right now most local businesses don’t leverage local SEO which provides huge opportunities for businesses that are willing to invest in themselves.
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