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Professional SEO Services

Colorstone Marketing will work with you to create a strategy specific to your business and industry. We pride ourselves on transparency, white hat SEO, and helping your business win. Fill out the form to get a free quote now!

For a free website audit, where we’ll have a professional SEO review your site and give you tips on-video, fill out the form. 

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LET US REVIEW YOUR SITE, ON VIDEO & GIVE YOU PROFESSIONAL MARKETING ADVICE – FOR FREE

Why Us? Why SEO?

Colorstone Marketing has extensive experience ranking client websites in different industries. Further, we specialize in only WHITE HAT SEO which means we don’t apply shortcuts that can get you penalized by Google and all other search engines.

The science of SEO evolves daily and requires that agencies dedicate time and energy to studying effective trends and applying correct strategies.

Additionally, applying these strategies takes:

  • Extensive technical knowledge of the trends, effective SEO strategies, Google ranking factors, data analysis, and expertise in the tools needed to actually apply this knowledge.
  • Specialized tools for keyword research, competitive analysis, link building and many other tasks involved in proper SEO.
  • Skilled labor that knows what they’re doing, how to do it and has the ability to work efficiently.

These are just a few elements involved in White Hat SEO which means it takes work to implement properly. But when done right, you’ll see large increases in organic traffic and revenue which is known to last much longer than other forms of advertising.

Anytime you see cheap SEO services, you can be sure they’re either not doing the right things or applying black hat principles that will harm your business in the long run.

At Colorstone Marketing, we pride ourselves on transparency and dedication to our clients. We’re tired of the technical jargon that business owners can’t understand without a degree in engineering.

Our goal isn’t to keep you confused but to help you understand what we’re doing, why we’re doing it and show you the results of these actions.

We recognize that you’re busy growing and you probably don’t want a million options to sift through. That’s why we’ve put together 3 packages for you to choose from. Of course we can customize packages for enterprises as well.

How Our SEO Process Works

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Keyword Selection

We perform thorough research based on the current authority of your website and the keyword difficulty. Then we select highly relevant keywords within your industry that you can actually rank for in Google results.

On-page SEO

We audit your website in detail to find and fix errors. Your site is the foundation of SEO campaigns. If a site is improperly optimized, then all the effort in the world can’t yield great results. Fortunately, we have you covered.

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Content Creation

We have already selected your keywords and made sure that your site is properly optimized. Now we create highly engaging and authoratitive content to attract backlinks and drive leads into your business.

White Hat Link Building

Now we begin building authoratitive links to your new content. This can include press mentions with journalists, building relationships with bloggers, and a variety of other strategies that build natural links to your site.

Continued Optimization

We continue the process of selecting highly targeted keywords, producing authoritative content, link building, and ensuring your site is properly optimized. We also monitor your competitors rankings and metrics to keep you ahead.

Transparent Reporting

We’ll show you your rankings each month including what’s been published, links built, traffic to your site and the other metrics that matter to your SEO. We’re also here to answer questions and walk you through what all this means.

SEO Packages

Grow

Aggressive

Market Leader

Growth Plan

Growth Plan
Click on each accordian below to learn more.

On Page analysis & reporting
We’ll navigate and analyze your site for common errors.

Keyword research and selection
As part of our strategic planning we’ll identify critical phrases designed to convert, bring in traffic and build a solid foundation for your SEO campaign.

Meta tags optimized (Title & description)
Meta tags tell Google and other search engines what your site’s about. It also tells viewers what your pages are about and it can significantly increase your click through rate.

Optimization of robots.txt & GoogleBot crawlers
These files tell Google and what they should and shouldn’t be indexing or “crawling” on your site.

Creation & registrations of sitemap.xml
Your sitemap gives Google a roadmap of your websites most important pages and guides Google through your content. This tells the crawlers what your sites about even if your internal linking structure isn’t perfect.

Quarterly earned media content assets = 3 content or link assets
These are links built to your website which are designed to increase your authority and help you outrank your competition on Google.

Google My Business optimization
Google My Business is a powerful tool for local SEO and Colorstone Marketing will claim, setup and optimize your listing.

Mobile site optimization (If applicable)
If you have a separate website for mobile, we’ll optimize that as well.

Google Analytics setup
We’ll claim and set up your Google Analytics so you can see how many people are coming to your site, where they’re coming from and what they’re buying.

Local search optimization
We’ll set up and optimize your Google Places page so you’re showing up higher in local map results.

Image optimization
We’ll fill in all the information necessary for Google to “read” your images. Since Google can’t see the pictures, adding image optimization gives them a more clear picture of what your site’s about.

Link redirect audit
We’ll fix any site links going to broken pages and set up 301 redirects as needed.

Custom 404 page setup
Hopefully your visitors don’t land on an error page often. But just in case they do, we’ll build you a custom 404 page that guides them to the pages you actually want them to see.

Schema Markup
These are HTML tags that show Google and other search engines what your sites about and help them determine your sites relevance based on what people are searching.

Up to 8 initial SEO copywriting articles or blogs
Your site needs to be optimized around the keywords we selected in the research phase. You also need linkable assets to build links to your site. Our skilled SEO copywriters will write and optimize your websites content so that you show up when people are searching for phrases in your industry.

Quarterly web page freshness updates
Each quarter we go through and ensure your contents up to date, new information is added if needed, and that all links are working properly. Google values updated content – and so do we.

Quarterly keyword reporting
Each quarter we’ll give you a detailed report showing you how your keywords are performing and our strategy to keep you high in the SERP’s.

Monthly traffic reporting
You need traffic to sell your goods and services. Each month we’ll give you a report of your traffic numbers and how its increasing to your website.

Quarterly competitor research
Each quarter we’ll go back to the drawing board to conduct competitive research to make sure you’re in the lead.

Internal linking and restructuring for on-page SEO
Your internal linking structure can give your pages a quick boost in the SERP’s. We’ll ensure your linking structure creates a network on your site that increases your SEO.

Linkable content promotion
Just having great content isn’t enough. You have to actually promote that content to get links. We’ll promote your content so that people actually link to it and increase your websites authority.

Header tag optimization
Your header tags are your H1, H2, H3 and so forth. Each page on your site should follow a logical order of headings and we’ll make sure you have this in place.

Duplicate content analysis and removal
Duplicate content is confusing for Google because they don’t know which should be indexed. It also puts you against yourself when trying to rank in the SERP’s. We’ll remove any duplicate content and set up redirects as needed.

Aggressive Plan

Agressive Plan
Includes everything from the Growth plan AND the following:

Quarterly earned media content assets = 4 content or link assets

These are links built to your website which are designed to increase your authority and help you outrank your competition on Google.

Up to 12 initial SEO copywriting articles or blogs

Your site needs to be optimized around the keywords we selected in the research phase. You also need linkable assets to build links to your site. Our skilled SEO copywriters will write and optimize your websites content so that you show up when people are searching for phrases in your industry.

Video, Maps, Images SEO
We’ll optimize your videos, maps and images so they’re showing up organically.

Influencer Relationship Building & Outreach
Powerful websites don’t just link out without relationship building. We’ll  build relationships with powerful blogs to get backlinks and guest posts on your websites behalf. This can do wonders for your authority and drive traffic back to your site so you can outrank the competition.

Reclaiming Links
We’ll discover links coming to pages that no longer exist on your site then set up proper 301 redirects to drive link juice to the pages you want traffic coming to.

Design Analysis and Consulting
If your web design isn’t inspiring trust or its distracting your visitors, we’ll help you with design tips to increase conversions.

Market Leader

Market Leader

The Market Leader plan includes everything from the Growth and Agressive plans AND:

Quarterly earned media content assets = 4 content or link assets

These are links built to your website which are designed to increase your authority and help you outrank your competition on Google.

Monthly earned media content assets = 2 content or link assets

In addition to the 4 per quarter mentioned above, we’ll also build 2 content or link assets per month. This is the fastest way to boost your SEO score and improve traffic to your site. If you don’t need links, we’ll swap these out for long-form content written by our SEO copywriting professionals.

Up to 16 initial SEO copywriting articles or blogs

Your site needs to be optimized around the keywords we selected in the research phase. You also need linkable assets to build links to your site. Our skilled SEO copywriters will write and optimize your websites content so that you show up when people are searching for phrases in your industry.

Get a Free Quote Now

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How Do SEO Services Work?

Our team of SEO specialists works to provide you a positive return on your investment for now and long into the future.

One of the largest benefits of SEO is the increase in your businesses organic positioning and traffic. Once your sites on page one of Google for terms related to your industry, its likely to stay there for a while.

And if you’re one of our clients, we keep that content fresh and up-to-date which drastically decreases the chances of your content going anywhere. We also focus on building links to your site and content which further solidifies your organic positioning.

We realize that SEO is an investment that needs to produce positive ROI for your business. This is our highest priority which is why we outline a strategy designed to bring the most potential customers into your business.

Depending on the competitiveness of your industry, we may be able to aim for direct buying intent keywords. However, if your industry’s more competitive we need to widen the net and capture people higher up in the funnel.

This is where our array of marketing experience shines. We’ll design funnel style SEO campaigns to capture the most people we can who are as close to buying as possible.

Whether or not your site can rank for more competitive terms vs wider net terms depends on a number of factors:

  • Who is ranking for those terms now
  • Their domain authority
  • Their page authority
  • Number of backlinks pointing to those pages
  • Number of domains referring
  • Quality of the referring domains
  • Quality of their content
  • How thoroughly they cover this topic

We know this sounds like a lot of work – and it is – but we handle all of this with our initial research and analysis of the competitive landscape.

Once we’ve identified your competition, their strong and weak points, and developed a strategy, we go to work building your sites authority and implementing the services outlined in our packages above.

 

How Much Should SEO Cost?

SEO services can vary from a few hundred dollars for a simple project to upwards of $30,000 per month. What determines the variations in pricing is the skill level, competitiveness of your industry, size of the project and overall scope of services required.

When choosing your agency, stay away from “cheap” services. The last thing you want is to put in all the work required only to be penalized by Google and back to square one. Colorstone Marketing will help you get positive ROI on your investment, gain valuable traffic to your site and increase the authority of your domain. All you need to do is call or fill out the contact form below:

 

Get a Free Quote Now

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